Sample Projects

Since Helms Marketing Group began in 2003, we’ve provided our services to a variety of businesses. On every project we undertake, our most important objective is to relate with clients and understand their core necessities and goals. Below are some examples of the work we’ve done - take a look, and get in touch to learn more.


Spelman College: Strategic Plan Communications

Clients often have a general idea of what they need, and this project was no different. Using our initial concepts as a starting point, a poster series (see gallery above) and a strategic plan brochure were created to reach both internal and external target audiences.


The Most Well-Known and Well-Liked Brand Wins

Clients know you cannot bore people into liking you. They also know people read what interests them (and sometimes that is their ad or blog). So they relentlessly focus on the user making storytelling beautiful, entertaining, and useful.


Achieving Clarity and Focus

Done right, research offers action-oriented insights. Research for these schools included brand equity tracking, customer satisfaction, competitor scans, and product offerings. The results? To start, sharpened judgments, analyses, and decision making.


Leaders Get Things Done Through People

Leaders don’t build a business – they build the people – and the people build the business. These schools (see above) and others examined their personnel, marketing collateral, cross-functional processes, internal communications, KPIs, competitors and more.


Creative Snapshots From 10-year Career at UCF

As inaugural AVP for University Marketing at the University of Central Florida (UCF), Terry Helms crafted and implemented the marketing strategies and the creative services to recruit students plus grow UCF’s reputation as a top-tier research university and destination of choice. During his 10-year career his team enjoyed many successes as enrollment grew to No. 2 in the nation, opened a medical college, completed a historic capital campaign, rebranded the university, built an agency model marketing and web team, created online newsroom, published a new magazine, opened a new football stadium and basketball arena, enrolled a record number of diverse students and National Merit Scholars, and provided a record amount of financial aid.

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A New Medical College in a New Medical City

UCF Med School Anchors Health Sciences Campus

To earn local and state legislative approvals, fund a new medical college, hire an inaugural dean and staff, recruit a history-making first class, Terry Helms and his marketing team created 700+ customized pieces of marketing collateral. The medical college anchored a new medical city at Lake Nona in Orlando, FL which included partners like the Sanford-Burnham Medical Research Institute, Nemours Children’s Hospital, a University of Florida Academic and Research Center, and the Orlando Veterans Administration Medical Center. The medical city was projected to create 30,000 jobs and more than $7.6 billion in economic activity.

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From Cow Pasture to Significance

Opportunity (1968 - )

In 1968, a handful of students took a chance on a new, untested university. A small school at the end of a dirt road funded by 89 ordinary citizens. Today, that school, the University of Central Florida, has changed quite a bit. Its campus is dynamic, faculty are distinguished, and yes, roads are paved. And in 2013, UCF trademarked “America’s partnership university” to underscore its historical significance and future-facing role. Here are just a few of UCF's partners: Harris Rosen, The Florida High Tech Corridor, NASA, Central Florida Research Park, Seimens, Lockheed Martin, EA Sports, Jet Blue, regional colleges, and the University Innovation Alliance.

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Milestone Celebrations

50th Anniversary Leads to $700,000 Gala

Terry Helms chaired three committees and worked with a cross-functional network of contacts including the executive leadership team, Academic Affairs, student government, Student Development and Enrollment Services, the 12 UCF colleges and more to . . .

Contact us to accelerate a new vision, refresh a stalled initiative or course correct a project headed in the wrong direction.

HQ'd in North Carolina.

Spelman College